This design has the feel of a vintage sideline logo, built around oversized varsity lettering with a football forming the centre, a bear stretched across the top, and a sweeping swoosh beneath. The navy, orange, black and white palette gives it that classic Chicago football look, so it will appeal to fans who want something more graphic than a plain team name. It is especially suited to sporty casual pieces where the logo-style layout can take centre stage.
The moderately dense build and four-colour layout make it a strong choice for sturdier fabrics such as hoodie fleece, sweatshirt cotton, denim jackets and canvas holdalls. It also works well on the back of a bomber jacket or on the front of a quarter-zip where the broad shape has room to read clearly. Because the design relies on solid blocks and clean contrast rather than fussy detail, it should keep its impact on everyday wear.
